Now that we've just launched Inblox, our management tool for homeowners and
managing agents, we're busy putting a few strategies together to get the
product into the South African market.
We spent a lot of time researching how much technology and software is used
in the management of complexes and Estates in SA and it was clear to see
just how advanced foreign markets are compared to ours. Apartment and gated
estate living rocketed into favour in SA over the last 8 years or so and
with so many people, so heavily invested in property, you would think there
would be a wide availability of tech based management services on offer.
Hmmmm...
Google Adwords told us the real story. Keyword search volumes show just how
aggressively researched software is for the Managing Agents space in
Australia, the US and the UK. Big companies battle it out for business and
those that aren't using sophisticated software applications to run their
businesses and manage homeowners are lost in the process. It clearly shows
homeowners are looking for software applications that will guarantee quality
management over their most prized asset. It's not viewed as an aside and
their professional bodies vigorously educate and maintain standards in the
Strata/Body Corporate environment.
SA needs to up its game because it's about time we started choosing
companies that make use of technology to provide better services.