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    Google tells it like it is!

    Google_keyword

    Now that we've just launched Inblox, our management tool for homeowners and
    managing agents, we're busy putting a few strategies together to get the
    product into the South African market.

    We spent a lot of time researching how much technology and software is used
    in the management of complexes and Estates in SA and it was clear to see
    just how advanced foreign markets are compared to ours. Apartment and gated
    estate living rocketed into favour in SA over the last 8 years or so and
    with so many people, so heavily invested in property, you would think there
    would be a wide availability of tech based management services on offer.

    Hmmmm...

    Google Adwords told us the real story. Keyword search volumes show just how
    aggressively researched software is for the Managing Agents space in
    Australia, the US and the UK. Big companies battle it out for business and
    those that aren't using sophisticated software applications to run their
    businesses and manage homeowners are lost in the process. It clearly shows
    homeowners are looking for software applications that will guarantee quality
    management over their most prized asset. It's not viewed as an aside and
    their professional bodies vigorously educate and maintain standards in the
    Strata/Body Corporate environment.

    SA needs to up its game because it's about time we started choosing
    companies that make use of technology to provide better services.

    • 11 May 2010
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    Contributed by gq

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  • About Simon Bray

    Surf for fun, fish for... fish, live for today, work for tomorrow, marry for love, hope for it all. I am creative director of a digital property solutions company we like to call; Howzitt. I enjoy things that move, things that have great ideas at their core... like birds, something about air filled skeletons just makes sense.

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